A firm believer that purple is the greatest color of all, I’m very excited about the PANTONE® color of the year for 2018.
Turns out I’m not the only fan. A University of Maryland Study found purple to be the second-favorite color for women, following closely behind blue (the favorite for both men and women). Conversely, men were most likely to name purple as one of their least favorite colors.
From Pantone: “A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.
Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.”
And let’s not overlook that Ultra Violet is the coming together of two opposing colors: red and blue. A sign of our times? Definitely. Intentional? Maybe… Either way, it’s a beautiful representation of our current movement toward unity.
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.
Read more about PANTONE 18-3838 Ultra Violet on their website.
If you want to add PANTONE 18-3838 Ultra Violet into your visuals without doing a total brand redo, opt for a simple refresh instead.
Idea 1: Add Ultra Violet to your brand’s existing color palette. If any colors clash, decide what you need to get rid of for the colors to work together again.
Idea 2: Replace a color from your palette that you don’t love with Ultra Violet.
Idea 3: Use the deep purple hue in your designs for an added pop of boldness. Think less is more, especially if you aren’t making it an official part of your color palette.
Should you use Ultra Violet in your marketing? Use the FREE Brand Personality Worksheet to see if it fits you and your clients.
What are your thoughts on Ultra Violet being named the color of the year?